More than 25% of all sites on the internet are built on WordPress. If you too use WordPress for web development you would already be familiar with the easy ended nature of the platform. Creating new pages and posts is really simple as is managing your website.
Another great feature that WordPress offers is the use of Plugins. These plugins (which are both free and paid in nature) help out in many areas from analytics, marketing , conversion optimizations and a lot more.
The following is a list of 5 Free Plugins that you can use to optimize your digital marketing:
1. Just Writing
No good marketing strategy goes without an awesome content strategy and no awesome content strategy was ever implemented by anybody but super awesome content writers. However even super awesome content writers need a little help sometimes and that’s where this sweet little plugin comes into play.
Just Writing boosts up the WordPress Distraction-Free-Writing Mode which is already great on its lonesome. It adds extra features like Spelling Checker, Basic Formatting, Altering the Text Style and a lot more. Once you start using this you will find that writing has become a whole lot easier.
JetPack is an all in one Wonder Box that offers various features like analytics, content management , Security and SEO. By bundling all of these together, it gives you a singular dashboard for a lot of your activities that need monitoring.
This easy to use tool is especially great for companies that are starting up because although the data it allows you to play with is constrained in scope, it is still a better deal than using multiple paid apps.
3. Yoast SEO
Yoast SEO is a search marketer’s dream come true. This free tool is used by millions of bloggers around the world to increase the visibility of their content on search engines. While this plugin goes the extra mile to take care of all the technical optimization, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.It covers everything related to SEO like meta optimization, breadcrumbs, RSS optimization, XML Sitemaps and Link elements. It also has a news feature to get your site onto Google News and other similar news aggregation portals.
LeadIn is a free tool from HubSpot- One of the biggest marketing automation software available. This marketing automation and lead tracking plugin that tracks visitors’ behavior, makes it easier for you to set up a conversion opportunity. When they do convert, Leadin will add these visitors to your contact list and create a contact record with their visitor history.
It allows you to create specific marketing opportunities tailored to your visitor’s interests which the tool tracks from various sources over the internet. For example you can show a discount coupon to a certain set of visitors while an offer to download a helpful guide e-book to another set. It is a wonderful way to tailor your visitor’s experiences on your website.
More than 70% of the visitors that come on your site don’t return again. That is big number of people who could potentially, have been your customer. OptinMonster allows you to tap into these visitors and have them subscribe to your newsletter.
OptinMonster comes with a simple form builder that allows you to design pretty opt-in forms that are proven to convert. You can create various type of opt-ins including WordPress popup forms, floating header and footer bars, slide-ins , welcome gates and more.
These plugins are a great start for your (free) marketing adventures on WordPress. Stay tuned for more tips and tricks about WordPress and other stuff on the internet. In the meantime, drop any other free tools that you think missed the list in the comments.